This product is inspired by the properties of aluminum, which is extruded for the first time in the brand's history. The number of watches the case should contain was undefined when we started the project. Therefore, we decided to design an extruded sleeve that enables us to efficiently adapt the design to different sizes to carry one, two, or three watches.
We aimed to combine a robust, hard shell with a soft, protective core. The production process and the contrast between the inside and outside of the product were essential factors in our design.
Once we established the product’s architecture, our team meticulously fine-tuned every detail to embody spontaneous elegance. We incorporated grooves borrowed from the iconic suitcase as drawer slides and feet, combining practicality and design signature. Finally, we provided a “golden sample” to set the standard for serial production, ensuring that every detail was just right.
Released as a limited edition in 2020, the watchcase is now part of the “specialties” collection since 2023.
Credits: Art direction by Twice Studio and Unknown, Untitled. Photography by Hugo Cesare and Unknown, Untitled. Set design by Nara Lee.
